Company News, New Products

Urban Decay Eyeshadow Gets a Makeover

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By: TOM BRANNA

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This winning eye color got revamped inside and out. • With more than 68 shades and five finishes to choose from—including a variety of brights, trendy pastels and every neutral under the sun—Urban Decay eyeshadows ($18 each) now feature an even softer texture, richer color, more uniform pigment distribution and longer-lasting, more crease-free wear, according to the company. The secret is its Pigment Infusion System. A vehicle for color, it’s what holds tightly onto pigment an...

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